Guides
How to build a healthcare target universe from public data
Each guide names the datasets involved, explains what they can and cannot tell you, and shows a real pull from the same warehouse the product runs on. No mock screenshots.
Physician referral marketing · 7 min read
Physician referral marketing: how to build the referral source list first
Start from the complete set of referring clinicians in the county, then rank. Purchased lists start from whoever the vendor already had.
Read the physician referral marketing guideHealthcare referral generation · 6 min read
Healthcare referral generation without buying a list
Five steps from a named market to a ranked, sourced referral list — using federal data that is already public.
Read the healthcare referral generation guideBehavioral health BD · 7 min read
Behavioral health business development: mapping the referral universe for a county
SAMHSA facilities, IPF capacity, prescriber behaviour and Medicaid utilization, assembled for one county.
Read the behavioral health bd guideTerritory planning · 8 min read
How to build a healthcare territory plan you can defend
Size the universe, rank it, and set quota against a denominator instead of last year's number plus ten percent.
Read the territory planning guideNPI data for targeting · 6 min read
Using NPI data for sales targeting — what NPPES can and cannot tell you
NPPES is the best free denominator in healthcare sales — and useless on its own. Here is what to join it to.
Read the npi data for targeting guideMA penetration by county · 6 min read
Medicare Advantage penetration by county — and what it changes about your sales approach
Payer mix decides who authorizes and who pays. CMS publishes it monthly, by county, for free.
Read the ma penetration by county guideHCRIS cost reports · 7 min read
HCRIS hospital cost reports: reading a hospital's financial position before you pitch it
Every Medicare-certified hospital files an audited annual cost report. It is public, and it tells you who can buy.
Read the hcris cost reports guideMedtech targeting · 6 min read
Medtech territory targeting: ranking accounts by procedure volume
Procedure volume is published. Rank the territory on the procedure your device serves, not on account size.
Read the medtech targeting guideMedicaid SDUD · 6 min read
Medicaid State Drug Utilization Data for market access planning
Quarterly, by state, by drug: units reimbursed and amounts paid. The clearest public read on therapeutic demand.
Read the medicaid sdud guideEvery dataset named in these guides is in the catalog
Field lists, geographic grain and refresh cadence for each one.