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Iowa Medicare Advantage market share

In September 2026, 244,864 Iowa Medicare beneficiaries were enrolled in a Medicare Advantage plan across 74 parent carriers and 99 counties, led by CVS Health Corporation with 32.6% of counted enrollment.

Data month

September 2026

Advantage enrollees

244,864

-0.1% vs September 2025

Parent carriers

74

Advantage penetration

37.1%

CMS Medicare Monthly Enrollment, 2024

Carriers in Iowa

CMS Monthly Enrollment by Contract/Plan/State/County (CPSC) · September 2026

#Parent organisationEnrolleesShareCountiesvs September 2025
1CVS Health Corporation79,73132.6%99+23.6%
2UnitedHealth Group, Inc.69,68828.5%99-33.9%
3Humana Inc.35,13714.3%99+33.5%
4Blue Cross Blue Shield of Michigan Mutual Ins. Co.33,08213.5%99-0.8%
5Centene Corporation12,4005.1%85+280.4%
6Trinity Health Corporation7,8103.2%67+125.1%
7Elevance Health, Inc.3,7341.5%99-32.9%
8Mitchell Family Office1,3900.6%87+23.2%
9Molina Healthcare, Inc.8270.3%89—
10Devoted Health, Inc.3010.1%12—
11University of Wisconsin Hospitals and Clincs Autho2090.1%4-20.2%
12Medica Holding Company1840.1%71+11.5%
13Sanford Health1770.1%13+176.6%
14Highmark Health1520.1%99+6.3%
15Health Care Service Corporation420.0%99—
16Alignment Healthcare USA, LLC00.0%99—
17AllCare Health, Inc.00.0%1—
18Allina Health and Aetna Insurance Holding Company00.0%99—
19Athena Healthcare Holdings, LLC00.0%1—
20Aultman Health Foundation00.0%99—
21Aware Integrated, Inc.00.0%99—
22Baystate Health, Inc.00.0%99—
23Blue Cross & Blue Shield of Rhode Island00.0%99—
24Blue Cross and Blue Shield of Massachusetts, Inc.00.0%99—
25Blue Cross Blue Shield of Arizona00.0%3—
26Blue Cross Blue Shield of Kansas00.0%99—
27Blue Cross Blue Shield of Nebraska00.0%99—
28BlueCross BlueShield of Alabama00.0%99—
29BlueCross BlueShield of South Carolina (BCBSSC)00.0%99—
30BlueCross BlueShield of Tennessee00.0%99—
31California Physicians' Service00.0%99—
32Cambia Health Solutions, Inc.00.0%99—
33CAPITAL BLUE CROSS00.0%99—
34CareFirst, Inc.00.0%99—
35CareOregon, Inc.00.0%2—
36CareSource00.0%1—
37Community Health Plan of Washington00.0%1—
38Corewell Health00.0%99—
39CuraCor Solutions Corp.00.0%99—
40EmblemHealth, Inc.00.0%99—
41Fallon Community Health Plan, Inc.00.0%99—
42Fenyx Health Holdings, Inc.00.0%99—
43General Catalyst Group Management Holdings LP00.0%99—
44Guidewell Mutual Holding Corporation00.0%99—
45Hawaii Medical Service Association00.0%99—
46Healthfirst, Inc.00.0%99—
47HealthPartners, Inc.00.0%99—
48Henry Ford Health System00.0%99—
49Horizon Mutual Holdings, Inc00.0%99—
50Imperial Health Plan of California00.0%1—
51Independence Health Group, Inc.00.0%99—
52Independent Health Association, Inc.00.0%99—
53Intermountain Health Care, Inc.00.0%1—
54Johns Hopkins Healthcare LLC00.0%1—
55Kaiser Foundation Health Plan, Inc.00.0%10—
56Lifetime Healthcare, Inc.00.0%99—
57Longevity Health Founders, LLC00.0%2—
58Louisiana Health Service & Indemnity Company00.0%99—
59Martin's Point Health Care, Inc.00.0%99—
60MEDICAL MUTUAL OF OHIO00.0%99—
61MVP Health Care, Inc.00.0%99—
62NEIGHBORHOOD HEALTH PLAN OF RHODE ISLAND00.0%1—
63Network Health, Inc.00.0%99—
64PacificSource00.0%2—
65Presbyterian Healthcare Services00.0%3—
66Providence St Joseph Health00.0%1—
67SCAN Group00.0%3—
68Sharp Healthcare00.0%1—
69The Health Plan of West Virginia, Inc.00.0%99—
70Thomas Jefferson University00.0%1—
71Universal Health Services, Inc.00.0%2—
72UPMC Health System00.0%99—
73USAble Mutual Insurance Company00.0%99—
74Zing Health Consolidator, Inc00.0%1—

County view

Leading carrier and Advantage enrollment in each Iowa county. Penetration is from CMS Medicare Monthly Enrollment, 2024.

CountyAdvantage enrolleesLeading carrierLeader shareCarriersPenetration
Polk40,249UnitedHealth Group, Inc.37.6%6043.2%
Linn22,540CVS Health Corporation43.3%5547.1%
Scott18,006CVS Health Corporation43.8%5347.0%
Black Hawk14,169UnitedHealth Group, Inc.46.6%5349.8%
Pottawattamie9,791UnitedHealth Group, Inc.45.2%5244.6%
Woodbury8,935CVS Health Corporation54.1%5544.9%
Johnson8,388CVS Health Corporation37.2%5333.7%
Dallas6,325CVS Health Corporation36.3%5137.4%
Clinton4,879CVS Health Corporation37.9%5242.2%
Warren4,827UnitedHealth Group, Inc.36.8%5141.6%
Story4,257UnitedHealth Group, Inc.46.3%5027.1%
Dubuque3,849UnitedHealth Group, Inc.53.5%5359.4%
Jasper3,770UnitedHealth Group, Inc.34.2%5140.3%
Marshall3,711UnitedHealth Group, Inc.37.7%5040.1%
Muscatine3,517CVS Health Corporation32.9%5140.9%
Wapello3,379UnitedHealth Group, Inc.34.7%5144.8%
Cerro Gordo3,108UnitedHealth Group, Inc.27.2%5027.2%
Des Moines3,092UnitedHealth Group, Inc.32.7%5130.7%
Webster2,817CVS Health Corporation35.6%4933.2%
Marion2,638CVS Health Corporation27.2%5132.9%
Benton2,355CVS Health Corporation40.8%5237.5%
Jones2,201CVS Health Corporation37.0%5142.9%
Jefferson2,146Blue Cross Blue Shield of Michigan Mutual Ins. Co.26.7%5144.1%
Boone2,124UnitedHealth Group, Inc.26.9%5133.6%
Lee2,049Humana Inc.33.1%5123.0%
Buchanan1,949UnitedHealth Group, Inc.33.2%5140.2%
Bremer1,902CVS Health Corporation41.8%5234.0%
Mahaska1,836Humana Inc.24.3%5137.4%
Washington1,793CVS Health Corporation30.2%5132.2%
Fayette1,649UnitedHealth Group, Inc.34.9%5331.3%
Cedar1,585CVS Health Corporation40.2%5136.3%
Tama1,538CVS Health Corporation39.9%5137.7%
Plymouth1,520CVS Health Corporation55.9%5229.6%
Madison1,468UnitedHealth Group, Inc.36.5%5142.5%
Jackson1,404UnitedHealth Group, Inc.38.0%5145.8%
Appanoose1,394Trinity Health Corporation23.2%5141.5%
Iowa1,374CVS Health Corporation44.0%5132.8%
Poweshiek1,336CVS Health Corporation41.1%5030.0%
Delaware1,324CVS Health Corporation37.5%5135.1%
Hardin1,275UnitedHealth Group, Inc.26.6%5129.2%
Henry1,264UnitedHealth Group, Inc.29.7%5125.4%
Butler1,206UnitedHealth Group, Inc.36.8%5131.4%
Mills1,133UnitedHealth Group, Inc.36.4%5133.3%
Clayton1,131UnitedHealth Group, Inc.34.4%5234.8%
Carroll1,066CVS Health Corporation45.4%4921.4%
Floyd1,065UnitedHealth Group, Inc.29.2%5127.1%
Grundy1,062CVS Health Corporation32.7%5136.3%
Harrison1,060UnitedHealth Group, Inc.30.7%5230.2%
Page1,032CVS Health Corporation35.0%5225.4%
Guthrie1,003CVS Health Corporation65.4%4935.5%
Dickinson973Blue Cross Blue Shield of Michigan Mutual Ins. Co.54.2%4918.7%
Monona878CVS Health Corporation42.1%4937.8%
Cass853UnitedHealth Group, Inc.39.5%5024.4%
Keokuk853UnitedHealth Group, Inc.25.2%5133.2%
Hamilton841CVS Health Corporation30.1%5124.6%
Greene833CVS Health Corporation46.8%5034.7%
Allamakee811CVS Health Corporation40.2%4926.9%
Clarke811Blue Cross Blue Shield of Michigan Mutual Ins. Co.51.7%5242.6%
Union809CVS Health Corporation45.5%5029.7%
Montgomery801CVS Health Corporation29.2%5228.7%
Crawford799CVS Health Corporation35.3%4823.9%
Louisa789Humana Inc.27.6%5135.4%
Buena Vista758Humana Inc.30.7%5020.4%
Winneshiek748CVS Health Corporation47.3%5020.4%
Lucas740CVS Health Corporation36.8%5034.4%
Clay730Blue Cross Blue Shield of Michigan Mutual Ins. Co.36.3%4918.5%
Shelby704CVS Health Corporation45.3%5123.4%
Chickasaw664CVS Health Corporation39.6%5125.5%
Wright661CVS Health Corporation33.1%5123.0%
Cherokee627Blue Cross Blue Shield of Michigan Mutual Ins. Co.33.5%5120.4%
Calhoun618CVS Health Corporation39.0%4923.8%
Sioux614CVS Health Corporation44.6%5017.4%
Kossuth608UnitedHealth Group, Inc.29.4%5017.9%
Decatur593CVS Health Corporation31.0%5033.4%
Van Buren579CVS Health Corporation39.4%4934.3%
Monroe569UnitedHealth Group, Inc.25.1%5134.4%
O'Brien544Blue Cross Blue Shield of Michigan Mutual Ins. Co.36.6%4916.5%
Winnebago531Trinity Health Corporation26.4%4922.5%
Davis521CVS Health Corporation41.8%4932.0%
Wayne510CVS Health Corporation24.1%5134.6%
Fremont447CVS Health Corporation45.6%5126.1%
Humboldt446UnitedHealth Group, Inc.35.9%4920.5%
Pocahontas417CVS Health Corporation32.4%5023.7%
Adair415CVS Health Corporation52.5%5026.9%
Howard366Blue Cross Blue Shield of Michigan Mutual Ins. Co.62.8%4817.0%
Emmet365Blue Cross Blue Shield of Michigan Mutual Ins. Co.40.3%4918.0%
Sac365CVS Health Corporation38.9%4915.5%
Hancock360UnitedHealth Group, Inc.27.5%5019.0%
Franklin357Blue Cross Blue Shield of Michigan Mutual Ins. Co.31.9%5119.7%
Mitchell346Blue Cross Blue Shield of Michigan Mutual Ins. Co.81.2%4917.6%
Worth343Blue Cross Blue Shield of Michigan Mutual Ins. Co.27.7%4925.3%
Ida321CVS Health Corporation49.8%5021.6%
Palo Alto305Blue Cross Blue Shield of Michigan Mutual Ins. Co.43.6%4915.8%
Audubon256CVS Health Corporation37.9%4918.7%
Lyon252CVS Health Corporation63.5%4921.7%
Taylor232CVS Health Corporation55.2%5015.6%
Ringgold197CVS Health Corporation38.1%5120.7%
Osceola134Blue Cross Blue Shield of Michigan Mutual Ins. Co.64.2%5016.7%
Adams79CVS Health Corporation36.7%5115.0%

What is missing

CMS suppresses any plan-county cell with fewer than 11 enrollees. Those enrollees are missing from these counts, so every figure is a floor, not an exact total.

What is counted

Counts cover Medicare Advantage contracts only (Local CCP, Regional CCP, PFFS and MSA). Standalone Part D drug plans, cost plans, HCPP and PACE contracts are excluded.

Source: CMS Monthly Enrollment by Contract/Plan/State/County (CPSC).

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