Kentucky Medicare Advantage market share
In September 2026, 540,939 Kentucky Medicare beneficiaries were enrolled in a Medicare Advantage plan across 86 parent carriers and 120 counties, led by Humana Inc. with 53.6% of counted enrollment.
Data month
September 2026
Advantage enrollees
540,939
+2.5% vs September 2025
Parent carriers
86
Advantage penetration
53.5%
CMS Medicare Monthly Enrollment, 2024
Carriers in Kentucky
CMS Monthly Enrollment by Contract/Plan/State/County (CPSC) · September 2026
| # | Parent organisation | Enrollees | Share | Counties | vs September 2025 |
|---|---|---|---|---|---|
| 1 | Humana Inc. | 289,841 | 53.6% | 120 | +38.2% |
| 2 | Elevance Health, Inc. | 83,195 | 15.4% | 120 | -29.8% |
| 3 | UnitedHealth Group, Inc. | 71,760 | 13.3% | 120 | -37.0% |
| 4 | CVS Health Corporation | 39,420 | 7.3% | 120 | -2.3% |
| 5 | Centene Corporation | 37,746 | 7.0% | 120 | -0.8% |
| 6 | Devoted Health, Inc. | 10,181 | 1.9% | 93 | +397.8% |
| 7 | Health Care Service Corporation | 3,828 | 0.7% | 120 | +565.7% |
| 8 | Highmark Health | 1,585 | 0.3% | 120 | -3.3% |
| 9 | Molina Healthcare, Inc. | 1,274 | 0.2% | 80 | +13.3% |
| 10 | Lumeris Group Holdings Corporation | 1,066 | 0.2% | 25 | +18.8% |
| 11 | BrightSpring Health Services, Inc. | 823 | 0.2% | 79 | +20.7% |
| 12 | Blue Cross Blue Shield of Michigan Mutual Ins. Co. | 220 | 0.0% | 120 | -5.2% |
| 13 | Alignment Healthcare USA, LLC | 0 | 0.0% | 120 | — |
| 14 | AllCare Health, Inc. | 0 | 0.0% | 1 | — |
| 15 | Allina Health and Aetna Insurance Holding Company | 0 | 0.0% | 120 | — |
| 16 | AlohaCare | 0 | 0.0% | 1 | — |
| 17 | Athena Healthcare Holdings, LLC | 0 | 0.0% | 2 | — |
| 18 | Aultman Health Foundation | 0 | 0.0% | 120 | — |
| 19 | Aware Integrated, Inc. | 0 | 0.0% | 120 | — |
| 20 | Baystate Health, Inc. | 0 | 0.0% | 120 | — |
| 21 | Blue Cross & Blue Shield of Rhode Island | 0 | 0.0% | 120 | — |
| 22 | Blue Cross and Blue Shield of Massachusetts, Inc. | 0 | 0.0% | 120 | — |
| 23 | Blue Cross Blue Shield of Arizona | 0 | 0.0% | 1 | — |
| 24 | Blue Cross Blue Shield of Kansas | 0 | 0.0% | 120 | — |
| 25 | Blue Cross Blue Shield of Nebraska | 0 | 0.0% | 120 | — |
| 26 | BlueCross BlueShield of Alabama | 0 | 0.0% | 120 | — |
| 27 | BlueCross BlueShield of South Carolina (BCBSSC) | 0 | 0.0% | 120 | — |
| 28 | BlueCross BlueShield of Tennessee | 0 | 0.0% | 120 | — |
| 29 | California Physicians' Service | 0 | 0.0% | 120 | — |
| 30 | Cambia Health Solutions, Inc. | 0 | 0.0% | 120 | — |
| 31 | CAPITAL BLUE CROSS | 0 | 0.0% | 120 | — |
| 32 | CareFirst, Inc. | 0 | 0.0% | 120 | — |
| 33 | CareOregon, Inc. | 0 | 0.0% | 1 | — |
| 34 | CareSource | 0 | 0.0% | 8 | — |
| 35 | Clever Care Health Plan, Inc. | 0 | 0.0% | 1 | — |
| 36 | Community Health Group | 0 | 0.0% | 1 | — |
| 37 | Corewell Health | 0 | 0.0% | 120 | — |
| 38 | CuraCor Solutions Corp. | 0 | 0.0% | 120 | — |
| 39 | EmblemHealth, Inc. | 0 | 0.0% | 120 | — |
| 40 | Fallon Community Health Plan, Inc. | 0 | 0.0% | 120 | — |
| 41 | Fenyx Health Holdings, Inc. | 0 | 0.0% | 120 | — |
| 42 | General Catalyst Group Management Holdings LP | 0 | 0.0% | 120 | — |
| 43 | Guidewell Mutual Holding Corporation | 0 | 0.0% | 120 | — |
| 44 | Hawaii Medical Service Association | 0 | 0.0% | 120 | — |
| 45 | Healthfirst, Inc. | 0 | 0.0% | 120 | — |
| 46 | HealthPartners, Inc. | 0 | 0.0% | 120 | — |
| 47 | Henry Ford Health System | 0 | 0.0% | 120 | — |
| 48 | Horizon Mutual Holdings, Inc | 0 | 0.0% | 120 | — |
| 49 | Independence Health Group, Inc. | 0 | 0.0% | 120 | — |
| 50 | Independent Health Association, Inc. | 0 | 0.0% | 120 | — |
| 51 | INLAND EMPIRE HEALTH PLAN | 0 | 0.0% | 1 | — |
| 52 | Intermountain Health Care, Inc. | 0 | 0.0% | 1 | — |
| 53 | Kaiser Foundation Health Plan, Inc. | 0 | 0.0% | 12 | — |
| 54 | Lifetime Healthcare, Inc. | 0 | 0.0% | 120 | — |
| 55 | LMC Family Holdings, LLC | 0 | 0.0% | 1 | — |
| 56 | Local Initiative Health Authority for LA County | 0 | 0.0% | 1 | — |
| 57 | Longevity Health Founders, LLC | 0 | 0.0% | 1 | — |
| 58 | Louisiana Health Service & Indemnity Company | 0 | 0.0% | 120 | — |
| 59 | Marquis Companies I, Inc. | 0 | 0.0% | 1 | — |
| 60 | Martin's Point Health Care, Inc. | 0 | 0.0% | 120 | — |
| 61 | Medica Holding Company | 0 | 0.0% | 120 | — |
| 62 | MEDICAL MUTUAL OF OHIO | 0 | 0.0% | 120 | — |
| 63 | Mercy Care | 0 | 0.0% | 1 | — |
| 64 | MHH Healthcare, L.P. | 0 | 0.0% | 1 | — |
| 65 | MVP Health Care, Inc. | 0 | 0.0% | 120 | — |
| 66 | NEIGHBORHOOD HEALTH PLAN OF RHODE ISLAND | 0 | 0.0% | 1 | — |
| 67 | Network Health, Inc. | 0 | 0.0% | 120 | — |
| 68 | New York City Health and Hospitals Corporation | 0 | 0.0% | 1 | — |
| 69 | Perennial Consortium, LLC | 0 | 0.0% | 1 | — |
| 70 | Rifkin Managed Care Holding, LLC | 0 | 0.0% | 13 | — |
| 71 | Risant Health, Inc. | 0 | 0.0% | 1 | — |
| 72 | SCAN Group | 0 | 0.0% | 6 | — |
| 73 | Sharp Healthcare | 0 | 0.0% | 1 | — |
| 74 | SIHO Holding, Inc. | 0 | 0.0% | 1 | — |
| 75 | SNP Holdings, LLC | 0 | 0.0% | 1 | — |
| 76 | The Health Plan of West Virginia, Inc. | 0 | 0.0% | 120 | — |
| 77 | Trinity Health Corporation | 0 | 0.0% | 2 | — |
| 78 | Triton Health Systems, L.L.C. | 0 | 0.0% | 1 | — |
| 79 | Ultimate Healthcare Holdings, LLC | 0 | 0.0% | 1 | — |
| 80 | UNICO Services, Inc. | 0 | 0.0% | 1 | — |
| 81 | Universal Health Services, Inc. | 0 | 0.0% | 1 | — |
| 82 | UPMC Health System | 0 | 0.0% | 120 | — |
| 83 | USAble Mutual Insurance Company | 0 | 0.0% | 120 | — |
| 84 | Visiting Nurse Service of New York | 0 | 0.0% | 1 | — |
| 85 | West Virginia United Health System, Inc. | 0 | 0.0% | 1 | — |
| 86 | Zing Health Consolidator, Inc | 0 | 0.0% | 2 | — |
County view
Leading carrier and Advantage enrollment in each Kentucky county. Penetration is from CMS Medicare Monthly Enrollment, 2024.
| County | Advantage enrollees | Leading carrier | Leader share | Carriers | Penetration |
|---|---|---|---|---|---|
| Jefferson | 81,851 | Humana Inc. | 60.8% | 65 | 49.3% |
| Fayette | 30,350 | Humana Inc. | 58.9% | 56 | 53.0% |
| Kenton | 18,583 | Humana Inc. | 51.5% | 54 | 55.4% |
| Boone | 14,650 | Humana Inc. | 53.1% | 51 | 54.3% |
| Warren | 12,641 | Humana Inc. | 42.8% | 52 | 50.3% |
| Daviess | 12,119 | Humana Inc. | 54.1% | 53 | 49.1% |
| Madison | 11,391 | Humana Inc. | 53.4% | 51 | 58.1% |
| Campbell | 10,869 | Humana Inc. | 54.6% | 50 | 54.6% |
| Hardin | 10,631 | Humana Inc. | 49.7% | 53 | 43.4% |
| Pulaski | 10,487 | Humana Inc. | 51.9% | 51 | 56.4% |
| Pike | 9,647 | Humana Inc. | 49.2% | 50 | 62.6% |
| Bullitt | 9,323 | Humana Inc. | 57.4% | 53 | 51.6% |
| Laurel | 8,745 | Humana Inc. | 39.9% | 51 | 58.8% |
| Franklin | 8,394 | Humana Inc. | 72.0% | 50 | 57.7% |
| McCracken | 8,222 | Humana Inc. | 54.0% | 49 | 45.3% |
| Boyd | 6,725 | Humana Inc. | 41.8% | 49 | 56.2% |
| Floyd | 6,432 | Humana Inc. | 35.3% | 49 | 64.9% |
| Jessamine | 6,293 | Humana Inc. | 61.4% | 51 | 55.2% |
| Christian | 6,092 | Humana Inc. | 62.0% | 48 | 48.7% |
| Henderson | 5,819 | Humana Inc. | 58.1% | 49 | 53.9% |
| Scott | 5,765 | Humana Inc. | 56.9% | 53 | 55.3% |
| Barren | 5,724 | Humana Inc. | 44.7% | 54 | 50.3% |
| Hopkins | 5,565 | Humana Inc. | 61.8% | 50 | 51.6% |
| Whitley | 5,555 | Humana Inc. | 43.3% | 51 | 58.2% |
| Clark | 5,258 | Humana Inc. | 54.5% | 52 | 59.7% |
| Nelson | 5,093 | Humana Inc. | 53.5% | 53 | 44.5% |
| Greenup | 5,086 | Humana Inc. | 35.7% | 49 | 55.7% |
| Oldham | 5,021 | Humana Inc. | 51.2% | 52 | 42.0% |
| Shelby | 5,006 | Humana Inc. | 62.1% | 54 | 49.7% |
| Graves | 4,858 | Humana Inc. | 42.9% | 48 | 52.6% |
| Knox | 4,654 | Humana Inc. | 41.1% | 51 | 61.1% |
| Carter | 4,357 | Humana Inc. | 36.7% | 50 | 60.9% |
| Harlan | 4,232 | Humana Inc. | 45.4% | 49 | 60.6% |
| Calloway | 4,161 | Humana Inc. | 57.5% | 49 | 48.7% |
| Marshall | 4,153 | Humana Inc. | 49.5% | 49 | 44.4% |
| Perry | 4,091 | Humana Inc. | 45.8% | 49 | 60.4% |
| Boyle | 4,041 | Humana Inc. | 62.9% | 51 | 53.5% |
| Muhlenberg | 3,996 | Humana Inc. | 57.7% | 50 | 56.8% |
| Montgomery | 3,879 | Humana Inc. | 52.1% | 51 | 60.6% |
| Letcher | 3,799 | Humana Inc. | 42.3% | 50 | 65.8% |
| Lincoln | 3,757 | Humana Inc. | 58.9% | 52 | 55.9% |
| Johnson | 3,737 | Humana Inc. | 46.2% | 49 | 61.6% |
| Grayson | 3,712 | Humana Inc. | 51.8% | 51 | 51.6% |
| Bell | 3,614 | Humana Inc. | 45.9% | 50 | 56.9% |
| Grant | 3,591 | Humana Inc. | 58.1% | 50 | 63.3% |
| Woodford | 3,586 | Humana Inc. | 68.5% | 53 | 54.6% |
| Mercer | 3,377 | Humana Inc. | 57.3% | 51 | 56.5% |
| Logan | 3,361 | Humana Inc. | 46.6% | 51 | 49.4% |
| Rowan | 3,332 | Humana Inc. | 47.3% | 51 | 65.6% |
| Clay | 3,274 | Humana Inc. | 41.5% | 50 | 69.6% |
| Anderson | 3,208 | Humana Inc. | 63.7% | 52 | 60.6% |
| Wayne | 3,174 | Humana Inc. | 52.9% | 51 | 59.0% |
| Taylor | 3,117 | Humana Inc. | 50.9% | 51 | 47.8% |
| Ohio | 3,066 | Humana Inc. | 48.4% | 51 | 56.9% |
| Meade | 2,893 | Humana Inc. | 51.0% | 52 | 48.3% |
| Bourbon | 2,673 | Humana Inc. | 57.9% | 52 | 56.7% |
| Breckinridge | 2,649 | Humana Inc. | 55.6% | 52 | 48.2% |
| Allen | 2,570 | Humana Inc. | 38.3% | 50 | 51.5% |
| Russell | 2,560 | Humana Inc. | 56.6% | 52 | 50.8% |
| Mason | 2,453 | Humana Inc. | 48.3% | 50 | 57.3% |
| Garrard | 2,412 | Humana Inc. | 53.8% | 51 | 56.5% |
| Rockcastle | 2,391 | Humana Inc. | 48.9% | 51 | 58.1% |
| Harrison | 2,354 | Humana Inc. | 62.6% | 52 | 51.4% |
| Lawrence | 2,348 | Humana Inc. | 46.9% | 50 | 60.1% |
| Adair | 2,344 | Humana Inc. | 54.7% | 51 | 48.9% |
| Hart | 2,342 | Humana Inc. | 42.0% | 51 | 52.4% |
| McCreary | 2,339 | Humana Inc. | 41.0% | 51 | 59.3% |
| Henry | 2,284 | Humana Inc. | 60.4% | 53 | 56.9% |
| Fleming | 2,267 | Humana Inc. | 50.7% | 51 | 61.0% |
| Knott | 2,250 | Humana Inc. | 47.6% | 50 | 61.6% |
| Simpson | 2,239 | Humana Inc. | 38.1% | 51 | 50.0% |
| Estill | 2,224 | Humana Inc. | 53.1% | 51 | 59.9% |
| Breathitt | 2,204 | Humana Inc. | 48.0% | 50 | 67.5% |
| Pendleton | 2,171 | Humana Inc. | 60.9% | 50 | 61.0% |
| Jackson | 2,144 | Humana Inc. | 51.6% | 52 | 64.9% |
| Magoffin | 2,134 | Humana Inc. | 54.0% | 51 | 68.1% |
| Marion | 2,112 | Humana Inc. | 62.5% | 50 | 47.0% |
| Morgan | 2,111 | Humana Inc. | 53.4% | 50 | 67.7% |
| Lewis | 2,077 | Humana Inc. | 40.3% | 50 | 62.5% |
| Spencer | 2,037 | Humana Inc. | 58.3% | 53 | 49.4% |
| Powell | 2,022 | Humana Inc. | 51.0% | 51 | 64.2% |
| Casey | 1,960 | Humana Inc. | 58.9% | 51 | 50.7% |
| Trigg | 1,907 | Humana Inc. | 58.8% | 49 | 46.4% |
| Leslie | 1,854 | Humana Inc. | 42.7% | 49 | 69.5% |
| Larue | 1,806 | Humana Inc. | 50.8% | 52 | 50.5% |
| Bath | 1,804 | Humana Inc. | 48.7% | 51 | 62.5% |
| Butler | 1,763 | Humana Inc. | 45.3% | 51 | 59.0% |
| Caldwell | 1,562 | Humana Inc. | 65.0% | 49 | 47.4% |
| Martin | 1,541 | Humana Inc. | 49.0% | 50 | 64.3% |
| Webster | 1,529 | Humana Inc. | 54.4% | 50 | 53.6% |
| Edmonson | 1,519 | Humana Inc. | 36.3% | 51 | 53.6% |
| Green | 1,487 | Humana Inc. | 60.9% | 51 | 52.7% |
| Metcalfe | 1,458 | Humana Inc. | 49.4% | 51 | 56.7% |
| Union | 1,400 | Humana Inc. | 58.1% | 52 | 55.5% |
| Owen | 1,376 | Humana Inc. | 70.9% | 52 | 59.0% |
| Carroll | 1,361 | Humana Inc. | 50.2% | 52 | 59.7% |
| Washington | 1,309 | Humana Inc. | 70.2% | 53 | 46.3% |
| Monroe | 1,218 | Humana Inc. | 44.5% | 51 | 48.9% |
| Wolfe | 1,204 | Humana Inc. | 42.4% | 51 | 67.9% |
| Bracken | 1,196 | Humana Inc. | 49.1% | 51 | 58.4% |
| Clinton | 1,196 | Humana Inc. | 58.8% | 50 | 48.5% |
| McLean | 1,179 | Humana Inc. | 60.1% | 50 | 53.4% |
| Livingston | 1,166 | Humana Inc. | 59.5% | 48 | 45.8% |
| Todd | 1,112 | Humana Inc. | 58.5% | 51 | 46.4% |
| Lee | 1,084 | Humana Inc. | 48.4% | 51 | 65.2% |
| Menifee | 1,065 | Humana Inc. | 48.6% | 51 | 67.2% |
| Trimble | 1,055 | Humana Inc. | 50.8% | 53 | 55.8% |
| Lyon | 1,045 | Humana Inc. | 65.8% | 48 | 48.0% |
| Nicholas | 952 | Humana Inc. | 64.7% | 51 | 57.9% |
| Crittenden | 894 | Humana Inc. | 64.3% | 48 | 47.6% |
| Hancock | 875 | Humana Inc. | 49.7% | 50 | 42.7% |
| Elliott | 858 | Humana Inc. | 48.3% | 50 | 69.6% |
| Fulton | 853 | Humana Inc. | 48.7% | 48 | 53.8% |
| Gallatin | 852 | Humana Inc. | 53.8% | 51 | 60.5% |
| Cumberland | 831 | Humana Inc. | 52.5% | 51 | 50.2% |
| Ballard | 791 | Humana Inc. | 61.8% | 49 | 44.1% |
| Owsley | 613 | Humana Inc. | 56.9% | 51 | 62.2% |
| Carlisle | 529 | Humana Inc. | 60.9% | 48 | 51.5% |
| Hickman | 489 | Humana Inc. | 55.0% | 48 | 49.1% |
| Robertson | 178 | Humana Inc. | 67.4% | 54 | 53.7% |
What is missing
CMS suppresses any plan-county cell with fewer than 11 enrollees. Those enrollees are missing from these counts, so every figure is a floor, not an exact total.
What is counted
Counts cover Medicare Advantage contracts only (Local CCP, Regional CCP, PFFS and MSA). Standalone Part D drug plans, cost plans, HCPP and PACE contracts are excluded.
Source: CMS Monthly Enrollment by Contract/Plan/State/County (CPSC).
