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Kentucky Medicare Advantage market share

In September 2026, 540,939 Kentucky Medicare beneficiaries were enrolled in a Medicare Advantage plan across 86 parent carriers and 120 counties, led by Humana Inc. with 53.6% of counted enrollment.

Data month

September 2026

Advantage enrollees

540,939

+2.5% vs September 2025

Parent carriers

86

Advantage penetration

53.5%

CMS Medicare Monthly Enrollment, 2024

Carriers in Kentucky

CMS Monthly Enrollment by Contract/Plan/State/County (CPSC) · September 2026

#Parent organisationEnrolleesShareCountiesvs September 2025
1Humana Inc.289,84153.6%120+38.2%
2Elevance Health, Inc.83,19515.4%120-29.8%
3UnitedHealth Group, Inc.71,76013.3%120-37.0%
4CVS Health Corporation39,4207.3%120-2.3%
5Centene Corporation37,7467.0%120-0.8%
6Devoted Health, Inc.10,1811.9%93+397.8%
7Health Care Service Corporation3,8280.7%120+565.7%
8Highmark Health1,5850.3%120-3.3%
9Molina Healthcare, Inc.1,2740.2%80+13.3%
10Lumeris Group Holdings Corporation1,0660.2%25+18.8%
11BrightSpring Health Services, Inc.8230.2%79+20.7%
12Blue Cross Blue Shield of Michigan Mutual Ins. Co.2200.0%120-5.2%
13Alignment Healthcare USA, LLC00.0%120—
14AllCare Health, Inc.00.0%1—
15Allina Health and Aetna Insurance Holding Company00.0%120—
16AlohaCare00.0%1—
17Athena Healthcare Holdings, LLC00.0%2—
18Aultman Health Foundation00.0%120—
19Aware Integrated, Inc.00.0%120—
20Baystate Health, Inc.00.0%120—
21Blue Cross & Blue Shield of Rhode Island00.0%120—
22Blue Cross and Blue Shield of Massachusetts, Inc.00.0%120—
23Blue Cross Blue Shield of Arizona00.0%1—
24Blue Cross Blue Shield of Kansas00.0%120—
25Blue Cross Blue Shield of Nebraska00.0%120—
26BlueCross BlueShield of Alabama00.0%120—
27BlueCross BlueShield of South Carolina (BCBSSC)00.0%120—
28BlueCross BlueShield of Tennessee00.0%120—
29California Physicians' Service00.0%120—
30Cambia Health Solutions, Inc.00.0%120—
31CAPITAL BLUE CROSS00.0%120—
32CareFirst, Inc.00.0%120—
33CareOregon, Inc.00.0%1—
34CareSource00.0%8—
35Clever Care Health Plan, Inc.00.0%1—
36Community Health Group00.0%1—
37Corewell Health00.0%120—
38CuraCor Solutions Corp.00.0%120—
39EmblemHealth, Inc.00.0%120—
40Fallon Community Health Plan, Inc.00.0%120—
41Fenyx Health Holdings, Inc.00.0%120—
42General Catalyst Group Management Holdings LP00.0%120—
43Guidewell Mutual Holding Corporation00.0%120—
44Hawaii Medical Service Association00.0%120—
45Healthfirst, Inc.00.0%120—
46HealthPartners, Inc.00.0%120—
47Henry Ford Health System00.0%120—
48Horizon Mutual Holdings, Inc00.0%120—
49Independence Health Group, Inc.00.0%120—
50Independent Health Association, Inc.00.0%120—
51INLAND EMPIRE HEALTH PLAN00.0%1—
52Intermountain Health Care, Inc.00.0%1—
53Kaiser Foundation Health Plan, Inc.00.0%12—
54Lifetime Healthcare, Inc.00.0%120—
55LMC Family Holdings, LLC00.0%1—
56Local Initiative Health Authority for LA County00.0%1—
57Longevity Health Founders, LLC00.0%1—
58Louisiana Health Service & Indemnity Company00.0%120—
59Marquis Companies I, Inc.00.0%1—
60Martin's Point Health Care, Inc.00.0%120—
61Medica Holding Company00.0%120—
62MEDICAL MUTUAL OF OHIO00.0%120—
63Mercy Care00.0%1—
64MHH Healthcare, L.P.00.0%1—
65MVP Health Care, Inc.00.0%120—
66NEIGHBORHOOD HEALTH PLAN OF RHODE ISLAND00.0%1—
67Network Health, Inc.00.0%120—
68New York City Health and Hospitals Corporation00.0%1—
69Perennial Consortium, LLC00.0%1—
70Rifkin Managed Care Holding, LLC00.0%13—
71Risant Health, Inc.00.0%1—
72SCAN Group00.0%6—
73Sharp Healthcare00.0%1—
74SIHO Holding, Inc.00.0%1—
75SNP Holdings, LLC00.0%1—
76The Health Plan of West Virginia, Inc.00.0%120—
77Trinity Health Corporation00.0%2—
78Triton Health Systems, L.L.C.00.0%1—
79Ultimate Healthcare Holdings, LLC00.0%1—
80UNICO Services, Inc.00.0%1—
81Universal Health Services, Inc.00.0%1—
82UPMC Health System00.0%120—
83USAble Mutual Insurance Company00.0%120—
84Visiting Nurse Service of New York00.0%1—
85West Virginia United Health System, Inc.00.0%1—
86Zing Health Consolidator, Inc00.0%2—

County view

Leading carrier and Advantage enrollment in each Kentucky county. Penetration is from CMS Medicare Monthly Enrollment, 2024.

CountyAdvantage enrolleesLeading carrierLeader shareCarriersPenetration
Jefferson81,851Humana Inc.60.8%6549.3%
Fayette30,350Humana Inc.58.9%5653.0%
Kenton18,583Humana Inc.51.5%5455.4%
Boone14,650Humana Inc.53.1%5154.3%
Warren12,641Humana Inc.42.8%5250.3%
Daviess12,119Humana Inc.54.1%5349.1%
Madison11,391Humana Inc.53.4%5158.1%
Campbell10,869Humana Inc.54.6%5054.6%
Hardin10,631Humana Inc.49.7%5343.4%
Pulaski10,487Humana Inc.51.9%5156.4%
Pike9,647Humana Inc.49.2%5062.6%
Bullitt9,323Humana Inc.57.4%5351.6%
Laurel8,745Humana Inc.39.9%5158.8%
Franklin8,394Humana Inc.72.0%5057.7%
McCracken8,222Humana Inc.54.0%4945.3%
Boyd6,725Humana Inc.41.8%4956.2%
Floyd6,432Humana Inc.35.3%4964.9%
Jessamine6,293Humana Inc.61.4%5155.2%
Christian6,092Humana Inc.62.0%4848.7%
Henderson5,819Humana Inc.58.1%4953.9%
Scott5,765Humana Inc.56.9%5355.3%
Barren5,724Humana Inc.44.7%5450.3%
Hopkins5,565Humana Inc.61.8%5051.6%
Whitley5,555Humana Inc.43.3%5158.2%
Clark5,258Humana Inc.54.5%5259.7%
Nelson5,093Humana Inc.53.5%5344.5%
Greenup5,086Humana Inc.35.7%4955.7%
Oldham5,021Humana Inc.51.2%5242.0%
Shelby5,006Humana Inc.62.1%5449.7%
Graves4,858Humana Inc.42.9%4852.6%
Knox4,654Humana Inc.41.1%5161.1%
Carter4,357Humana Inc.36.7%5060.9%
Harlan4,232Humana Inc.45.4%4960.6%
Calloway4,161Humana Inc.57.5%4948.7%
Marshall4,153Humana Inc.49.5%4944.4%
Perry4,091Humana Inc.45.8%4960.4%
Boyle4,041Humana Inc.62.9%5153.5%
Muhlenberg3,996Humana Inc.57.7%5056.8%
Montgomery3,879Humana Inc.52.1%5160.6%
Letcher3,799Humana Inc.42.3%5065.8%
Lincoln3,757Humana Inc.58.9%5255.9%
Johnson3,737Humana Inc.46.2%4961.6%
Grayson3,712Humana Inc.51.8%5151.6%
Bell3,614Humana Inc.45.9%5056.9%
Grant3,591Humana Inc.58.1%5063.3%
Woodford3,586Humana Inc.68.5%5354.6%
Mercer3,377Humana Inc.57.3%5156.5%
Logan3,361Humana Inc.46.6%5149.4%
Rowan3,332Humana Inc.47.3%5165.6%
Clay3,274Humana Inc.41.5%5069.6%
Anderson3,208Humana Inc.63.7%5260.6%
Wayne3,174Humana Inc.52.9%5159.0%
Taylor3,117Humana Inc.50.9%5147.8%
Ohio3,066Humana Inc.48.4%5156.9%
Meade2,893Humana Inc.51.0%5248.3%
Bourbon2,673Humana Inc.57.9%5256.7%
Breckinridge2,649Humana Inc.55.6%5248.2%
Allen2,570Humana Inc.38.3%5051.5%
Russell2,560Humana Inc.56.6%5250.8%
Mason2,453Humana Inc.48.3%5057.3%
Garrard2,412Humana Inc.53.8%5156.5%
Rockcastle2,391Humana Inc.48.9%5158.1%
Harrison2,354Humana Inc.62.6%5251.4%
Lawrence2,348Humana Inc.46.9%5060.1%
Adair2,344Humana Inc.54.7%5148.9%
Hart2,342Humana Inc.42.0%5152.4%
McCreary2,339Humana Inc.41.0%5159.3%
Henry2,284Humana Inc.60.4%5356.9%
Fleming2,267Humana Inc.50.7%5161.0%
Knott2,250Humana Inc.47.6%5061.6%
Simpson2,239Humana Inc.38.1%5150.0%
Estill2,224Humana Inc.53.1%5159.9%
Breathitt2,204Humana Inc.48.0%5067.5%
Pendleton2,171Humana Inc.60.9%5061.0%
Jackson2,144Humana Inc.51.6%5264.9%
Magoffin2,134Humana Inc.54.0%5168.1%
Marion2,112Humana Inc.62.5%5047.0%
Morgan2,111Humana Inc.53.4%5067.7%
Lewis2,077Humana Inc.40.3%5062.5%
Spencer2,037Humana Inc.58.3%5349.4%
Powell2,022Humana Inc.51.0%5164.2%
Casey1,960Humana Inc.58.9%5150.7%
Trigg1,907Humana Inc.58.8%4946.4%
Leslie1,854Humana Inc.42.7%4969.5%
Larue1,806Humana Inc.50.8%5250.5%
Bath1,804Humana Inc.48.7%5162.5%
Butler1,763Humana Inc.45.3%5159.0%
Caldwell1,562Humana Inc.65.0%4947.4%
Martin1,541Humana Inc.49.0%5064.3%
Webster1,529Humana Inc.54.4%5053.6%
Edmonson1,519Humana Inc.36.3%5153.6%
Green1,487Humana Inc.60.9%5152.7%
Metcalfe1,458Humana Inc.49.4%5156.7%
Union1,400Humana Inc.58.1%5255.5%
Owen1,376Humana Inc.70.9%5259.0%
Carroll1,361Humana Inc.50.2%5259.7%
Washington1,309Humana Inc.70.2%5346.3%
Monroe1,218Humana Inc.44.5%5148.9%
Wolfe1,204Humana Inc.42.4%5167.9%
Bracken1,196Humana Inc.49.1%5158.4%
Clinton1,196Humana Inc.58.8%5048.5%
McLean1,179Humana Inc.60.1%5053.4%
Livingston1,166Humana Inc.59.5%4845.8%
Todd1,112Humana Inc.58.5%5146.4%
Lee1,084Humana Inc.48.4%5165.2%
Menifee1,065Humana Inc.48.6%5167.2%
Trimble1,055Humana Inc.50.8%5355.8%
Lyon1,045Humana Inc.65.8%4848.0%
Nicholas952Humana Inc.64.7%5157.9%
Crittenden894Humana Inc.64.3%4847.6%
Hancock875Humana Inc.49.7%5042.7%
Elliott858Humana Inc.48.3%5069.6%
Fulton853Humana Inc.48.7%4853.8%
Gallatin852Humana Inc.53.8%5160.5%
Cumberland831Humana Inc.52.5%5150.2%
Ballard791Humana Inc.61.8%4944.1%
Owsley613Humana Inc.56.9%5162.2%
Carlisle529Humana Inc.60.9%4851.5%
Hickman489Humana Inc.55.0%4849.1%
Robertson178Humana Inc.67.4%5453.7%

What is missing

CMS suppresses any plan-county cell with fewer than 11 enrollees. Those enrollees are missing from these counts, so every figure is a floor, not an exact total.

What is counted

Counts cover Medicare Advantage contracts only (Local CCP, Regional CCP, PFFS and MSA). Standalone Part D drug plans, cost plans, HCPP and PACE contracts are excluded.

Source: CMS Monthly Enrollment by Contract/Plan/State/County (CPSC).

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