West Virginia Medicare Advantage market share
In September 2026, 238,973 West Virginia Medicare beneficiaries were enrolled in a Medicare Advantage plan across 69 parent carriers and 55 counties, led by Humana Inc. with 49.3% of counted enrollment.
Data month
September 2026
Advantage enrollees
238,973
+2.8% vs September 2025
Parent carriers
69
Advantage penetration
53.7%
CMS Medicare Monthly Enrollment, 2024
Carriers in West Virginia
CMS Monthly Enrollment by Contract/Plan/State/County (CPSC) · September 2026
| # | Parent organisation | Enrollees | Share | Counties | vs September 2025 |
|---|---|---|---|---|---|
| 1 | Humana Inc. | 117,886 | 49.3% | 55 | +6.7% |
| 2 | CVS Health Corporation | 45,598 | 19.1% | 55 | +0.7% |
| 3 | UnitedHealth Group, Inc. | 35,118 | 14.7% | 55 | -10.2% |
| 4 | Highmark Health | 17,531 | 7.3% | 55 | -31.0% |
| 5 | West Virginia United Health System, Inc. | 12,238 | 5.1% | 51 | +259.1% |
| 6 | The Health Plan of West Virginia, Inc. | 7,226 | 3.0% | 55 | +26.3% |
| 7 | Elevance Health, Inc. | 1,719 | 0.7% | 55 | +52.9% |
| 8 | SNP Holdings, LLC | 1,596 | 0.7% | 55 | +2.4% |
| 9 | CareFirst, Inc. | 61 | 0.0% | 55 | +24.5% |
| 10 | Alignment Healthcare USA, LLC | 0 | 0.0% | 55 | — |
| 11 | Allina Health and Aetna Insurance Holding Company | 0 | 0.0% | 55 | — |
| 12 | Aultman Health Foundation | 0 | 0.0% | 55 | — |
| 13 | Aware Integrated, Inc. | 0 | 0.0% | 55 | — |
| 14 | Baylor Scott & White Health | 0 | 0.0% | 1 | — |
| 15 | Baystate Health, Inc. | 0 | 0.0% | 55 | — |
| 16 | Blue Cross & Blue Shield of Rhode Island | 0 | 0.0% | 55 | — |
| 17 | Blue Cross and Blue Shield of Massachusetts, Inc. | 0 | 0.0% | 55 | — |
| 18 | Blue Cross Blue Shield of Kansas | 0 | 0.0% | 55 | — |
| 19 | Blue Cross Blue Shield of Michigan Mutual Ins. Co. | 0 | 0.0% | 55 | — |
| 20 | Blue Cross Blue Shield of Nebraska | 0 | 0.0% | 55 | — |
| 21 | BlueCross BlueShield of Alabama | 0 | 0.0% | 55 | — |
| 22 | BlueCross BlueShield of South Carolina (BCBSSC) | 0 | 0.0% | 55 | — |
| 23 | BlueCross BlueShield of Tennessee | 0 | 0.0% | 55 | — |
| 24 | California Physicians' Service | 0 | 0.0% | 55 | — |
| 25 | Cambia Health Solutions, Inc. | 0 | 0.0% | 55 | — |
| 26 | CAPITAL BLUE CROSS | 0 | 0.0% | 55 | — |
| 27 | CareSource | 0 | 0.0% | 9 | — |
| 28 | Centene Corporation | 0 | 0.0% | 5 | — |
| 29 | Clover Health Holdings, Inc. | 0 | 0.0% | 1 | — |
| 30 | Corewell Health | 0 | 0.0% | 55 | — |
| 31 | CuraCor Solutions Corp. | 0 | 0.0% | 55 | — |
| 32 | Devoted Health, Inc. | 0 | 0.0% | 3 | — |
| 33 | EmblemHealth, Inc. | 0 | 0.0% | 55 | — |
| 34 | Fallon Community Health Plan, Inc. | 0 | 0.0% | 55 | — |
| 35 | Fenyx Health Holdings, Inc. | 0 | 0.0% | 55 | — |
| 36 | General Catalyst Group Management Holdings LP | 0 | 0.0% | 55 | — |
| 37 | Guidewell Mutual Holding Corporation | 0 | 0.0% | 55 | — |
| 38 | Hawaii Medical Service Association | 0 | 0.0% | 55 | — |
| 39 | Health Care Service Corporation | 0 | 0.0% | 55 | -100.0% |
| 40 | Healthfirst, Inc. | 0 | 0.0% | 55 | — |
| 41 | HealthPartners, Inc. | 0 | 0.0% | 55 | — |
| 42 | Henry Ford Health System | 0 | 0.0% | 55 | — |
| 43 | Horizon Mutual Holdings, Inc | 0 | 0.0% | 55 | — |
| 44 | Imperial Health Plan of California | 0 | 0.0% | 1 | — |
| 45 | Independence Health Group, Inc. | 0 | 0.0% | 55 | — |
| 46 | Independent Health Association, Inc. | 0 | 0.0% | 55 | — |
| 47 | Johns Hopkins Healthcare LLC | 0 | 0.0% | 2 | — |
| 48 | Kaiser Foundation Health Plan, Inc. | 0 | 0.0% | 7 | — |
| 49 | LifeBridge Health, Inc. | 0 | 0.0% | 3 | — |
| 50 | Lifetime Healthcare, Inc. | 0 | 0.0% | 55 | — |
| 51 | Local Initiative Health Authority for LA County | 0 | 0.0% | 1 | — |
| 52 | Louisiana Health Service & Indemnity Company | 0 | 0.0% | 55 | — |
| 53 | Martin's Point Health Care, Inc. | 0 | 0.0% | 55 | — |
| 54 | Medica Holding Company | 0 | 0.0% | 55 | — |
| 55 | MEDICAL MUTUAL OF OHIO | 0 | 0.0% | 55 | — |
| 56 | Molina Healthcare, Inc. | 0 | 0.0% | 3 | — |
| 57 | MVP Health Care, Inc. | 0 | 0.0% | 55 | — |
| 58 | NEIGHBORHOOD HEALTH PLAN OF RHODE ISLAND | 0 | 0.0% | 1 | — |
| 59 | Network Health, Inc. | 0 | 0.0% | 55 | — |
| 60 | Point32Health, Inc. | 0 | 0.0% | 1 | — |
| 61 | Presbyterian Healthcare Services | 0 | 0.0% | 1 | — |
| 62 | Risant Health, Inc. | 0 | 0.0% | 2 | — |
| 63 | Sanford Health | 0 | 0.0% | 1 | — |
| 64 | SCAN Group | 0 | 0.0% | 2 | — |
| 65 | Sentara Health Care (SHC) | 0 | 0.0% | 1 | — |
| 66 | Trinity Health Corporation | 0 | 0.0% | 5 | — |
| 67 | Ultimate Healthcare Holdings, LLC | 0 | 0.0% | 1 | — |
| 68 | UPMC Health System | 0 | 0.0% | 55 | — |
| 69 | USAble Mutual Insurance Company | 0 | 0.0% | 55 | — |
County view
Leading carrier and Advantage enrollment in each West Virginia county. Penetration is from CMS Medicare Monthly Enrollment, 2024.
| County | Advantage enrollees | Leading carrier | Leader share | Carriers | Penetration |
|---|---|---|---|---|---|
| Kanawha | 28,186 | Humana Inc. | 49.4% | 50 | 58.5% |
| Berkeley | 11,758 | Humana Inc. | 47.1% | 50 | 41.5% |
| Cabell | 11,678 | Humana Inc. | 46.1% | 53 | 54.4% |
| Wood | 11,622 | Humana Inc. | 47.8% | 51 | 48.4% |
| Mercer | 9,106 | Humana Inc. | 48.1% | 50 | 56.5% |
| Harrison | 9,017 | Humana Inc. | 50.8% | 51 | 53.4% |
| Raleigh | 8,688 | Humana Inc. | 45.2% | 49 | 50.4% |
| Monongalia | 8,226 | Humana Inc. | 56.7% | 52 | 54.5% |
| Putnam | 8,052 | Humana Inc. | 46.9% | 52 | 57.0% |
| Marion | 6,784 | Humana Inc. | 53.8% | 50 | 55.7% |
| Ohio | 6,111 | Humana Inc. | 32.3% | 51 | 55.1% |
| Wayne | 5,979 | Humana Inc. | 48.0% | 50 | 58.0% |
| Fayette | 5,963 | Humana Inc. | 48.5% | 51 | 57.4% |
| Jefferson | 5,304 | Humana Inc. | 48.0% | 53 | 39.2% |
| Greenbrier | 4,957 | Humana Inc. | 43.1% | 51 | 48.7% |
| Jackson | 4,510 | Humana Inc. | 41.7% | 51 | 58.4% |
| Logan | 4,485 | Humana Inc. | 59.8% | 49 | 62.3% |
| Preston | 4,449 | Humana Inc. | 51.3% | 49 | 53.1% |
| Nicholas | 4,301 | Humana Inc. | 51.2% | 49 | 60.2% |
| Marshall | 4,202 | Humana Inc. | 35.6% | 51 | 61.0% |
| Mason | 3,996 | Humana Inc. | 41.5% | 50 | 58.4% |
| Randolph | 3,913 | Humana Inc. | 59.6% | 50 | 50.5% |
| Hancock | 3,808 | Humana Inc. | 34.4% | 50 | 45.3% |
| Mingo | 3,766 | Humana Inc. | 60.9% | 48 | 66.1% |
| Upshur | 3,617 | Humana Inc. | 55.8% | 49 | 58.6% |
| Lincoln | 3,347 | Humana Inc. | 48.0% | 50 | 67.4% |
| Brooke | 3,107 | Humana Inc. | 37.0% | 50 | 51.8% |
| Hampshire | 3,049 | Humana Inc. | 47.2% | 51 | 42.6% |
| McDowell | 3,011 | Humana Inc. | 48.7% | 49 | 64.4% |
| Mineral | 2,869 | Humana Inc. | 53.4% | 50 | 37.5% |
| Wyoming | 2,739 | CVS Health Corporation | 42.2% | 49 | 64.0% |
| Boone | 2,653 | Humana Inc. | 64.4% | 49 | 68.3% |
| Lewis | 2,581 | Humana Inc. | 61.4% | 49 | 57.8% |
| Braxton | 2,308 | Humana Inc. | 57.4% | 49 | 61.0% |
| Roane | 2,294 | Humana Inc. | 58.7% | 49 | 57.7% |
| Morgan | 2,263 | Humana Inc. | 43.3% | 50 | 41.2% |
| Barbour | 2,214 | Humana Inc. | 54.2% | 49 | 53.7% |
| Wetzel | 2,080 | Humana Inc. | 48.8% | 50 | 57.8% |
| Taylor | 2,013 | Humana Inc. | 57.4% | 49 | 52.2% |
| Monroe | 1,755 | Humana Inc. | 57.5% | 48 | 46.8% |
| Summers | 1,743 | Humana Inc. | 53.6% | 52 | 50.2% |
| Hardy | 1,667 | Humana Inc. | 57.5% | 49 | 41.8% |
| Clay | 1,620 | Humana Inc. | 46.7% | 49 | 66.5% |
| Webster | 1,605 | Humana Inc. | 52.5% | 49 | 64.8% |
| Grant | 1,369 | Humana Inc. | 55.2% | 49 | 41.3% |
| Ritchie | 1,364 | Humana Inc. | 66.3% | 50 | 51.0% |
| Pocahontas | 1,174 | Humana Inc. | 58.9% | 50 | 47.5% |
| Calhoun | 1,096 | Humana Inc. | 52.9% | 49 | 54.9% |
| Tyler | 1,096 | Humana Inc. | 51.8% | 49 | 54.5% |
| Pendleton | 1,038 | Humana Inc. | 64.5% | 49 | 47.0% |
| Tucker | 941 | Humana Inc. | 57.6% | 49 | 51.1% |
| Pleasants | 934 | Humana Inc. | 59.4% | 50 | 49.9% |
| Wirt | 923 | Humana Inc. | 55.4% | 49 | 57.5% |
| Gilmer | 868 | Humana Inc. | 64.7% | 49 | 57.9% |
| Doddridge | 774 | Humana Inc. | 60.9% | 49 | 51.0% |
What is missing
CMS suppresses any plan-county cell with fewer than 11 enrollees. Those enrollees are missing from these counts, so every figure is a floor, not an exact total.
What is counted
Counts cover Medicare Advantage contracts only (Local CCP, Regional CCP, PFFS and MSA). Standalone Part D drug plans, cost plans, HCPP and PACE contracts are excluded.
Source: CMS Monthly Enrollment by Contract/Plan/State/County (CPSC).
