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West Virginia Medicare Advantage market share

In September 2026, 238,973 West Virginia Medicare beneficiaries were enrolled in a Medicare Advantage plan across 69 parent carriers and 55 counties, led by Humana Inc. with 49.3% of counted enrollment.

Data month

September 2026

Advantage enrollees

238,973

+2.8% vs September 2025

Parent carriers

69

Advantage penetration

53.7%

CMS Medicare Monthly Enrollment, 2024

Carriers in West Virginia

CMS Monthly Enrollment by Contract/Plan/State/County (CPSC) · September 2026

#Parent organisationEnrolleesShareCountiesvs September 2025
1Humana Inc.117,88649.3%55+6.7%
2CVS Health Corporation45,59819.1%55+0.7%
3UnitedHealth Group, Inc.35,11814.7%55-10.2%
4Highmark Health17,5317.3%55-31.0%
5West Virginia United Health System, Inc.12,2385.1%51+259.1%
6The Health Plan of West Virginia, Inc.7,2263.0%55+26.3%
7Elevance Health, Inc.1,7190.7%55+52.9%
8SNP Holdings, LLC1,5960.7%55+2.4%
9CareFirst, Inc.610.0%55+24.5%
10Alignment Healthcare USA, LLC00.0%55—
11Allina Health and Aetna Insurance Holding Company00.0%55—
12Aultman Health Foundation00.0%55—
13Aware Integrated, Inc.00.0%55—
14Baylor Scott & White Health00.0%1—
15Baystate Health, Inc.00.0%55—
16Blue Cross & Blue Shield of Rhode Island00.0%55—
17Blue Cross and Blue Shield of Massachusetts, Inc.00.0%55—
18Blue Cross Blue Shield of Kansas00.0%55—
19Blue Cross Blue Shield of Michigan Mutual Ins. Co.00.0%55—
20Blue Cross Blue Shield of Nebraska00.0%55—
21BlueCross BlueShield of Alabama00.0%55—
22BlueCross BlueShield of South Carolina (BCBSSC)00.0%55—
23BlueCross BlueShield of Tennessee00.0%55—
24California Physicians' Service00.0%55—
25Cambia Health Solutions, Inc.00.0%55—
26CAPITAL BLUE CROSS00.0%55—
27CareSource00.0%9—
28Centene Corporation00.0%5—
29Clover Health Holdings, Inc.00.0%1—
30Corewell Health00.0%55—
31CuraCor Solutions Corp.00.0%55—
32Devoted Health, Inc.00.0%3—
33EmblemHealth, Inc.00.0%55—
34Fallon Community Health Plan, Inc.00.0%55—
35Fenyx Health Holdings, Inc.00.0%55—
36General Catalyst Group Management Holdings LP00.0%55—
37Guidewell Mutual Holding Corporation00.0%55—
38Hawaii Medical Service Association00.0%55—
39Health Care Service Corporation00.0%55-100.0%
40Healthfirst, Inc.00.0%55—
41HealthPartners, Inc.00.0%55—
42Henry Ford Health System00.0%55—
43Horizon Mutual Holdings, Inc00.0%55—
44Imperial Health Plan of California00.0%1—
45Independence Health Group, Inc.00.0%55—
46Independent Health Association, Inc.00.0%55—
47Johns Hopkins Healthcare LLC00.0%2—
48Kaiser Foundation Health Plan, Inc.00.0%7—
49LifeBridge Health, Inc.00.0%3—
50Lifetime Healthcare, Inc.00.0%55—
51Local Initiative Health Authority for LA County00.0%1—
52Louisiana Health Service & Indemnity Company00.0%55—
53Martin's Point Health Care, Inc.00.0%55—
54Medica Holding Company00.0%55—
55MEDICAL MUTUAL OF OHIO00.0%55—
56Molina Healthcare, Inc.00.0%3—
57MVP Health Care, Inc.00.0%55—
58NEIGHBORHOOD HEALTH PLAN OF RHODE ISLAND00.0%1—
59Network Health, Inc.00.0%55—
60Point32Health, Inc.00.0%1—
61Presbyterian Healthcare Services00.0%1—
62Risant Health, Inc.00.0%2—
63Sanford Health00.0%1—
64SCAN Group00.0%2—
65Sentara Health Care (SHC)00.0%1—
66Trinity Health Corporation00.0%5—
67Ultimate Healthcare Holdings, LLC00.0%1—
68UPMC Health System00.0%55—
69USAble Mutual Insurance Company00.0%55—

County view

Leading carrier and Advantage enrollment in each West Virginia county. Penetration is from CMS Medicare Monthly Enrollment, 2024.

CountyAdvantage enrolleesLeading carrierLeader shareCarriersPenetration
Kanawha28,186Humana Inc.49.4%5058.5%
Berkeley11,758Humana Inc.47.1%5041.5%
Cabell11,678Humana Inc.46.1%5354.4%
Wood11,622Humana Inc.47.8%5148.4%
Mercer9,106Humana Inc.48.1%5056.5%
Harrison9,017Humana Inc.50.8%5153.4%
Raleigh8,688Humana Inc.45.2%4950.4%
Monongalia8,226Humana Inc.56.7%5254.5%
Putnam8,052Humana Inc.46.9%5257.0%
Marion6,784Humana Inc.53.8%5055.7%
Ohio6,111Humana Inc.32.3%5155.1%
Wayne5,979Humana Inc.48.0%5058.0%
Fayette5,963Humana Inc.48.5%5157.4%
Jefferson5,304Humana Inc.48.0%5339.2%
Greenbrier4,957Humana Inc.43.1%5148.7%
Jackson4,510Humana Inc.41.7%5158.4%
Logan4,485Humana Inc.59.8%4962.3%
Preston4,449Humana Inc.51.3%4953.1%
Nicholas4,301Humana Inc.51.2%4960.2%
Marshall4,202Humana Inc.35.6%5161.0%
Mason3,996Humana Inc.41.5%5058.4%
Randolph3,913Humana Inc.59.6%5050.5%
Hancock3,808Humana Inc.34.4%5045.3%
Mingo3,766Humana Inc.60.9%4866.1%
Upshur3,617Humana Inc.55.8%4958.6%
Lincoln3,347Humana Inc.48.0%5067.4%
Brooke3,107Humana Inc.37.0%5051.8%
Hampshire3,049Humana Inc.47.2%5142.6%
McDowell3,011Humana Inc.48.7%4964.4%
Mineral2,869Humana Inc.53.4%5037.5%
Wyoming2,739CVS Health Corporation42.2%4964.0%
Boone2,653Humana Inc.64.4%4968.3%
Lewis2,581Humana Inc.61.4%4957.8%
Braxton2,308Humana Inc.57.4%4961.0%
Roane2,294Humana Inc.58.7%4957.7%
Morgan2,263Humana Inc.43.3%5041.2%
Barbour2,214Humana Inc.54.2%4953.7%
Wetzel2,080Humana Inc.48.8%5057.8%
Taylor2,013Humana Inc.57.4%4952.2%
Monroe1,755Humana Inc.57.5%4846.8%
Summers1,743Humana Inc.53.6%5250.2%
Hardy1,667Humana Inc.57.5%4941.8%
Clay1,620Humana Inc.46.7%4966.5%
Webster1,605Humana Inc.52.5%4964.8%
Grant1,369Humana Inc.55.2%4941.3%
Ritchie1,364Humana Inc.66.3%5051.0%
Pocahontas1,174Humana Inc.58.9%5047.5%
Calhoun1,096Humana Inc.52.9%4954.9%
Tyler1,096Humana Inc.51.8%4954.5%
Pendleton1,038Humana Inc.64.5%4947.0%
Tucker941Humana Inc.57.6%4951.1%
Pleasants934Humana Inc.59.4%5049.9%
Wirt923Humana Inc.55.4%4957.5%
Gilmer868Humana Inc.64.7%4957.9%
Doddridge774Humana Inc.60.9%4951.0%

What is missing

CMS suppresses any plan-county cell with fewer than 11 enrollees. Those enrollees are missing from these counts, so every figure is a floor, not an exact total.

What is counted

Counts cover Medicare Advantage contracts only (Local CCP, Regional CCP, PFFS and MSA). Standalone Part D drug plans, cost plans, HCPP and PACE contracts are excluded.

Source: CMS Monthly Enrollment by Contract/Plan/State/County (CPSC).

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